Ageless Marketing: Strategies for Reaching the Hearts and by David B. Wolfe

By David B. Wolfe

A ebook that I continue concerning. rather well written. My simply feedback, i might have loved to have noticeable extra actual global situations or examples.

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Extra info for Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

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He does sense that many others in his age range have deeper feelings of purpose and completeness than he does. But this only increases his midlife angst and feeds his mounting fear of growing old. His lifestyle is that of a seeker still looking beyond the self to others for the life satisfaction that eludes him. Aging Boomers Are Not Turning Out Like Many Said They Would George Parker is an aging boomer. He's much like the picture painted of aging boomers back in the 1980s, when the first boomers turned 40 and nearly everyone seemed to be saying that boomers would hang onto the narcissistic, materialistic values of their youth, remain self-indulgent, and enter the twilight of their lives more self-centered than previous generations of older people.

Abraham Maslow summed up the course of human life by saying every infant enters the world with one overriding task: to become ever more human. He didn't mean that infants are not biologically fully human, but rather that they are far from the beingness state that distinguishes us most from other animals: self-actualization, the most complete expression of humanness. Like gravity, the forces of self-actualization exert a constant tug on each of us, pulling us along the path of personal development until we become "fully human," even though people differ in how far along that path they progress.

It is more likely the weakening of peer influences and of urges to impress others that freed her to make life-changing decisions. Her persona—her social mask—is dissolving. People begin a search for the real self after years of catering to the needs of the social self. Pat's journey toward self-actualization has begun. Self-actualization, which is about developing and experiencing the real self, is the most autonomous state of humanness. Its sculpting impact on behavior makes people in second-half markets more than just older versions of their younger selves.

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