A practical guide to indie game marketing by Joel Dreskin

By Joel Dreskin

Learn tips on how to marketplace for your indie online game, despite a small price range and restricted resources.

For those that are looking to earn a typical source of revenue from making indie video games, advertising might be approximately as very important to the luck of the sport because the online game itself. A useful consultant to Indie video game Marketing provide you with the instruments had to construct visibility and promote your video game. With detailed concentrate on builders with small budgets and constrained employees and assets, this publication is filled with options and methods for you to positioned to exploit instantly. As a pro advertising specialist, writer Joel Dreskin presents perception into sensible, real-world reports from advertising various profitable video games and likewise stocks tips about errors to prevent. provided in a simple to learn layout, A functional consultant to Indie online game Marketing contains info on developing an viewers and extending visibility so that you can construct successes together with your studio and games.

  • Through case reports, examples, guidance and suggestions, you are going to examine top practices for constructing plans to your online game launches, PR, neighborhood engagement, channel promotions and more
  • Sample timelines assist you make certain how lengthy just before a release to arrange your first public communications, while to announce your online game, in addition to steered timing for freeing diversified online game assets
  • Book additionally comprises advertising list 'cheat sheets', dos and don’ts and extra resources

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Extra resources for A practical guide to indie game marketing

Sample text

Your Website You have more control over your website than over most other vehicles. While many have created super flashy websites, with bells, whistles and fireworks, you should think about function over form. Core elements to consider for your website: Engaging central content to draw viewers in and prompt interest in your game—such as a splash image or video Timely news and project updates, highlighted in a prominent place on your home page —perhaps in blog format Prominent links for building engagement—through your Facebook page, Twitter account, Twitch/YouTube channel Email mailing list sign-up prompt Core game information—game description, availability timing, platforms, how to buy, pricing “About” and “Press” sections - About—for more information about your studio, team, game(s) - Press—to assist press with covering your game, including contact info, key assets for download and possibly links to article highlights Website stats tools can prove invaluable for tracking traffic as you ramp up your game launch, assessing how different initiatives increase visitors and interest at your site and assisting with evaluating program performance.

Some projects take the approach of coming out of the gate strong at announcement time, going after a big splash—with a super-compelling video, a diverse set of polished screenshots, expansive game details and other impressive content—just a few months before the expected game release date. For this approach, devising an orchestrated schedule can help sustain interest in the game with the press and gamers so they’ll continually want more and more until the game is available. The chart below represents one kind of prelaunch through launch interest-building timeline.

This document will form the source of practically everything you do in marketing moving forward. Once established, your core pitch will be the inspirational and practical source for marketing strategy, logos, ad copy, tag lines, blogs, press releases, human resources, and presentations for funding. Springing from all you have established in creating your brand, it’s time to show what you’ve come up with in real-world ways. As mentioned in the beginning of this chapter, all the assets you’ll need for successfully marketing your game may come easier than you think.

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