A Geography of Public Relations Trends: Selected Proceedings by H. Mock, J. I. Royce, R. F. M. Lubbers, L. Moachon, B.

By H. Mock, J. I. Royce, R. F. M. Lubbers, L. Moachon, B. Ogbuagu, T. Gastaut (auth.), E. Denig, A. van der Meiden (eds.)

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Extra resources for A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985

Example text

NB Several of these questions, of course, may be asked both withinany single country, and between different countries. 11 What about the question of dependency? Will the technologies be introduced internationally in such a way that Third World countries become increasingly dependent on major international forces? 12 Willthe innovations, andthemedia operations generally, impede or facilitate the development of a national identity andnational culture andlanguage? 13 Whataboutthe important relationship between multiplicity anddiversity in both provision and use?

The better a party controls these capacities, the better it can guard its interests in a conflict. These capacities are dependent in rom uponthe access to: • information processors (computers); • information carriers (telephones); information contents (resource of financial data). In the current globalcommunication systemthis accessis highly skewed. The large majority of information processors and information carriers are in the Northern industrialized nations. Illustrative of the volume of installedcomputers around the world: 4% in the South, or the availability of telephones: 75% of the world's 700 million telephones are locatedin 9 rich countries.

The better a party controls these capacities, the better it can guard its interests in a conflict. These capacities are dependent in rom uponthe access to: • information processors (computers); • information carriers (telephones); information contents (resource of financial data). In the current globalcommunication systemthis accessis highly skewed. The large majority of information processors and information carriers are in the Northern industrialized nations. Illustrative of the volume of installedcomputers around the world: 4% in the South, or the availability of telephones: 75% of the world's 700 million telephones are locatedin 9 rich countries.

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